Case Study
How JPC built out their marketing with Elevate in 3 weeks
Jim Peplinski Capital (JPC) is an asset-backed lender that leases vehicles and equipment to Canadian SMBs. With over 35 years of experience, JPC bridges the gap between fleet operations and financial strategy.
The Challenge
JPC’s business had historically grown through referrals and organic channels, and they did not have an internal marketing team to support expansion beyond word-of-mouth. Leadership wanted to build a marketing function that could handle social media, design materials, manage Google Business Profile and reviews, support SEO efforts, and manage email campaigns, but they were unsure how many hires they needed or which roles to prioritize.
Role Requirements
Marketing roles we helped define and hire:
Graphic Designer: Create visuals for social posts, decks, and brand assets
SEO Specialist: Improve organic search visibility and on-site optimization
Email Marketing Specialist: Build automated campaigns and nurture sequences
Ability to support marketing execution while reporting to the internal marketing lead
Comfortable collaborating with a leader based in house and aligning with business goals
Results
JPC successfully established a sustainable marketing team within three weeks that could handle both strategic and execution-level tasks, helping them accelerate lead generation and brand visibility.
Immediate creative support: The graphic designer produced branded decks and social assets that reinforced JPC’s market positioning and professionalism
Organic visibility growth: The SEO specialist audited the site and implemented targeted optimizations, increasing qualified organic traffic and improving search rankings
Scalable nurture strategy: The email marketing specialist built automated email workflows to support lead follow-up and improve engagement with existing contacts
Aligned execution: All specialists integrated quickly under the internal marketing leader, enabling JPC to launch campaigns and maintain consistent messaging
Leasing & Lending
Team built in 23 days
Toronto
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